Benefits of Becoming an Instagram Influencer    

• Freedom for Creativity: Influencers have a lot of creative freedom. They can choose what project they want to work on and how they should go about it. As an individual, you know your ability; hence you can determine the time you need to complete a project. It allows you to have greater control over your career and keeps you free from stress. 
• Influence Others: Influencers have many people following them just because they admire them for what they do. By becoming an influencer, you can easily influence your fans’ lives. Many people look up to influencers and take their advice. Influencers are often a source of motivation for their followers. Many brands come to influencers as they can easily promote the brand’s products among their audience with their influence. 
• Work-Life Balance:  Mental wellness has become a priority in recent times. People want time for themselves, which is only sometimes possible at a regular job. Influencers need no fixed work schedule and can keep some time apart for their wellness. You get to spend quality time with your friends and family. Becoming an Influencer is the perfect career if you want a healthy work-life balance. 
• Showcase Your Talents: Instagram provides a great stage where you can showcase your talents. For example, if you want to become a singer or a dancer, you can quickly get people to notice your skill by becoming an influencer. It will help you reach your goal quickly. 
• Building Connections: Influencers have a lot of connections that they build by interacting with other brands and creators. It is one of the critical factors for their growth. So, if you want a strong community that supports and encourages you, become an influencer. 

Growth Strategies for Instagram Influencers  

1) Find Your Niche 

Users’ do not follow influencers only because of their popularity; they follow them only when they get the expected content from their profiles. Find a niche you are passionate about and post content in a similar category. Having a niche helps show your viewers that you are genuinely interested in that field, and they can rely on your profile for content in that genre. Ensure that you have enough knowledge of the niche you are picking so that you can answer your audiences’ queries. When you stick to a niche from the beginning, you can build an audience that likes similar content. It also brings business opportunities for you by bringing brands who are interested in your niche to your profile for collaborations. 

2) Have a Good Instagram Bio

An Instagram Bio is a paragraph on your profile’s home page that describes you. Write a bio that exactly describes your niche. It will help users who are new to your profile to know about your content which brings more followers. On your Instagram Bio, you can also mention your other profiles to prove your authenticity. Adding a link to your website or other social media profiles is also possible, helping you drive traffic. 

3) Post Valuable Content

Users follow profiles that provide them with some valuable information. Your content should be educating as well as entertaining to your audience. The main goal of your content is to get viewers’ reactions. Your content must connect with your audience so that they find your profile relatable to them. When they find your content relatable, it is more likely that they will share your content with others. It brings more followers to your profile and thereby increases your fanbase. Additionally, you can opt for Emberify to improve your profile’s engagement and get a wider reach.

4) Customize your Instagram Feed

When a follower comes across your profile, one of the first things they notice is how you have maintained your feed. This is why impressive Instagram feeds attract more followers to your profile. Create an aesthetic for your profile by choosing a color or design. It makes your Instagram more appealing to the audience. Having a customized Instagram feed also helps you establish an identity for yourself. This way, you can improve your recognition among the numerous users of Instagram. 

5) Have a Voice and Personality

There are many influencers on Instagram, and to grow as an influencer, you need to stand- out. Have a unique voice that is suitable for your brand. Your voice should show who you are and what values you represent as an influencer. In addition, it will show your personality to the users, bringing the right audience to your profile. Being consistent in posting is the best way to establish your voice among audiences.

6) Collaborate With Brands

If you want to make money as an influencer, you should be open to collaborating with other brands. When you partner with brands, the audience associates you with that brand. It increases your popularity among the audience of the brand. Before collaborating with brands, find out if the brand supports your voice and niche. 

7) Understand Your Audience

Influencers need to have a massive following. You should know your audience and what type of content they like to get a good number of followers. Engaging with your audience is one way you can learn about their likes and dislikes. It also helps you to encourage more followers to interact with your content. Additionally, Emberify can help boost your profile’s engagement and get a global audience for your content. 

Wrapping Up

By becoming an influencer, you are creating a name for yourself. Influencers are also one of the key reasons for the popularity of social media marketing. If you have the right communication skills and creativity, you can also become an Instagram influencer. Also, implement these strategies to grow your profile and skyrocket your journey as an influencer.

The post Emberify: 7 Expert Growth Strategies for Instagram Influencers appeared first on Tech Kalture.

With Instagram’s paid advertising tools, brands can shape the content they put out on their Stories, Feeds, and Explore Tabs without having to worry about misplaced targeting. The platform is also filled with over a billion active users with diverse interests, which makes it the perfect social platform for all your marketing needs. 

As a brand, every penny counts. So, it’s important that you know if Instagram ads will give you your money’s worth before making any investments.

However, you must know that your marketing goals determine the amount of money that should go into Instagram ads for your campaign. For information on how much money should go into paid advertisements, keep reading.

How Do Instagram Ads Work?

Instagram ads are comprehensive and use the same advertising system as its parent company, Facebook. Every business can use Instagram ads without having an account on the platform as long as they own a Facebook Business Page, where all customers will be automatically directed when they show interest in your products or services.

While having an Instagram page is not a requirement for running ads on its platform, it’s important that you create one. Owning a page on Instagram will help you understand its dynamics, users, and content type that appeals to your target audience.

That said, Instagram ads can be created on the app and with Facebook Ads Manager. With the Instagram app, you can promote a post you’ve shared if you have an Instagram Business account by clicking the “Promote” button. Once this is done, you’ll be given several options to choose from: budget, target audience, date of promotion, and the page where your ad takes interested viewers. You can then monitor the performance of your promoted post with Instagram Analytics.

With Facebook Ads Manager, however, Ads are created by clicking on the “Create” button. Then you can set parameters like your target audience, budget, ad creative, and ad objective for your campaign. After this is done, you can select the “Placements” box and choose “Manual Placements”. You can then check the Instagram box and indicate where your Instagram ads go.

Why Instagram Ads Are Worth It for Your Business

Instagram Ads is an effective marketing tool for your brand, but do you know why? Well, here are a couple of reasons why we think it is.

1. Advanced Targeting

Instagram lets you choose who you want to see your advertisement from over a billion users. You can target people based on their location and key demographics like age, language, or age. 

Instagram Ads also lets you tap into the algorithm of each user. This makes it possible to reach out to users based on people they interact with, similar ads they’ve shown interest in, and other activities they engage in on the app. The Lookalike audiences feature also lets you target users that share the same characteristics as your customers.  

2. High Engagement Rates 

You can enjoy both organic and paid engagement with Instagram. Users have shown more interest in visual content over textual content. Since Instagram was specifically designed for visual content, you would get more engagement on your ads, unlike other text-based platforms.

3. Increased Visibility with Insta Stories

Stories from businesses make up one-third of the most-viewed stories on Instagram. Insta stories prompt viewers to take action. This feature includes tools like external link inclusion, quizzes, questions, and shopping stickers that allow you to tag products – all of which streamlines communication and purchase. However, video content on stories is usually 15 seconds long, which may not be long enough to pass across the necessary information. But when you run ads, you can get up to two minutes of video length.

4. Video Uploads

Instagram is now prioritizing video content and shopping. Businesses now support the promotion of video content in different ways: Reels, Stories, IGTV, Explore, and an Instagram feed. This gives businesses different options to choose from when creating their video marketing campaign.

How Much Do Instagram Ads Cost?

Instagram charges by audience activity. Here is what to expect when running ads on Instagram:

• Cost Per Click

Instagram charges $0.50 – $0.95 for ads with a destination URL. This includes every click, comment, and reaction an ad attracts. But usually, the charges range from $0.40-$0.70.

• Cost Per Engagement

The cost of Instagram ads per engagement ranges from $0.01 – $0.05.

• Cost Per Thousand Impression

And for cost per thousand impressions, Instagram charges from $2.50 – $3.50

Why Your Instagram Ads Cost May Vary

As mentioned earlier, your marketing goals typically determine the amount you invest in Instagram Ads. Here are the factors that may affect the cost of promoting your brand on Instagram.

1. Audience Size

Targeting a broader audience on Instagram costs less than when you have a filtered group you wish to target. Broader audiences have little competition amongst different brands. But as the audience size reduces, there’s only a limited number of potential customers. So, the price increases as the audience size reduce.

2. Campaign Objectives

You also pay more when you run ads for conversion. Your campaign objective is a strong determiner of the cost of running your Instagram ads. If your goal is to reach an audience that is interested in your services well enough to make payments almost immediately, it’ll cost you more.

However, if your goal is to increase brand awareness, it’ll cost you less.

3. Budget

It takes a while for a new campaign to leave the Learning Phase. The system needs time to get familiar with the nature, goals, and engagement pattern of your campaign. During this period, the cost is more expensive and your budget will determine how fast this process will take. The cost for running Instagram ads reduces over time when the system records increasing engagement.

Wrapping Up

Instagram ads are worth including in your social media campaign. The system features tools and a pricing system that is favorable to marketers.

If you’re a small business looking to cut costs, you should consider reducing frequency capping, choose automatic bidding, and cross-check your objectives before running any ad.

The post How Much Money Should You Invest In Instagram Ads? appeared first on Tech Kalture.

However, many companies don’t make the most of this opportunity because they don’t take Facebook marketing seriously. They fail to dedicate a significant number of resources or to learn from their mistakes. Facebook is a powerful marketing channel that offers businesses of all sizes the opportunity to reach billions of users. However, many businesses fail to fully take advantage of it because they make common Facebook marketing mistakes. Here’s a look at five common mistakes and how you can avoid them.

You don’t post regularly

Everyone wants to be put first on their audience’s priority list, but in order to accomplish that, you have to be first on theirs. The way to do this is by posting content regularly and consistently so your brand stays top of mind for your target audience.

If you’re not sure how often is too often, consider this: TechCrunch found that brands who posted fewer than five times per week saw a 60 percent decrease in engagement compared to those who posted at least once per day. That said, overdoing it can also lead to followers becoming tired of your posts and unsubscribing from your page or unfollowing you entirely.

To determine the best posting frequency for your business, start by considering what types of content you want to share with your audience — and how often it makes sense for your industry and type of business — and then test different frequencies until you find the right balance between engaging with your audience without annoying them.

Not Having a Plan

One of the biggest mistakes you can make when it comes to Facebook marketing is not having a plan. You need to know what your goals are and how to achieve them. Let’s say your goal is to increase traffic to your website and generate leads. You need to know exactly how you’re going to do this, whether it’s through ads, contests or simply posting links on your page.

Not Knowing Your Audience

You should know exactly who you’re targeting and what they want from you. For example, if you run a social media marketing business, you might target other businesses or people who work in that industry but not necessarily the average consumer. For example, if you run an e-commerce business that sells luxury items like jewelry and clothing, then it probably doesn’t make sense for you to target stay-at-home moms because they aren’t likely going to buy those types of products from you online even if they do visit your page every day.

Posting Only About Your Company

No one wants to hear everything about you all the time. Remember, social media is a conversation. So, converse. Share articles that are relevant to your industry. Talk about events that are important to you and your customers. Provide tips and other useful information that will help your fans in their everyday lives. In fact, try to post more about others than yourself; the 80/20 rule usually applies here: 80% of what you post should be about other stuff besides yourself and 20% about your company or organization.

Failing To Respond to Complaints

You’ve probably heard that it only takes one complaint or negative review to ruin a business’s reputation online, but it doesn’t have to be that way if you know how to respond properly on Facebook. When people complain online — especially on Facebook — they want someone from the company or organization listening and responding as soon as possible (within 24 hours).

The post Top 5 Facebook Marketing Mistakes appeared first on Tech Kalture.

What’s Interesting On Reels? 

An Instagram Reel serves as a 15-second multi-clip video with special text effects, filters, audios, and videos. Unlike Stories, Reels won’t disappear after 24-hours, where you can check on your profile page. Thus, Instagram Reels has different editing features by creating appealing options than Instagram Stories. Anyhow, not every business knows how to use these giant Reels features for their potential customers. Do you want your motivation to kick start with Reels? If so, we would like to feature and guide you through a few unique Instagram Reels strategies that can enhance your business and brands. The best fact about Instagram Reels is that you don’t need any professional tools. All you need is an exciting video idea and a smartphone camera to record your business Reels. 

Let us start right now!

1. Start With Your Business Goals

Are you a female businessperson on Instagram? If yes, pay close attention to Instagram for building your business marketing. Your followers might already know who you are as an Instagram business or brand as an entrepreneur. It’s a better option to begin your Reels venture by setting your brand goals and introducing yourself. So, start with your introduction Reels which will offer you the excellent chance to attract your new followers or potential customers to know more about you. Moreover, audiences love to support your business when you introduce yourself and your brand, which will help gain more followers. Thus, Reels seems to be a small gesture like a time-lapse of connecting with your colleague on a social media screen. 

Pro Tip: Are you trying to build familiarity among your Instagram followers? If so, start to develop your brand post for Instagram; with that, try to choose Earnviews, where you can check the number of times your Instagram video content was visible on Instagram. 

2. Display Behind-The-Scenes

If you are a female business entrepreneur, Instagram Reels is the best way to boost your brand’s performance. So, start to pull your BTS screen for your business on Instagram. You can show what’s inside your business factory and connect with your brand expert by offering their working strategies. Audiences like to look at the exclusive sneak peek about what you are doing for your business which will help connect with your followers on a more personal level. Your business followers will be eager to know how you produce your products or offer your service. Or show them what it is like to work with your business. 

Also, it would help if you took your time to share these BTS of your business brand on Reels with your Instagram followers. So, next time when you are cooking, packing your order, painting, designing, or even at a film shoot, try to take your camera and do your recording. At last, as a female entrepreneur, you can drive your success for your business using Instagram videos. 

3. Create How-To Tutorial Videos

Do you want to succeed in growing your business brand on Instagram as a female entrepreneur? In that case, start to create how-to tutorial videos for your business using Reels. On Instagram, how-to Reels videos involve quick, revealing, and simple-to-read. Therefore, it looks like a go-to method to build higher brand engagement. For instance, you can show your followers the recent hacks, craft your content, make short-format how-to tutorial videos that will drive engagement. 

While considering the niches for how-to tutorial Reels video, be sure that you don’t divert your audience’s attention from the issues, like the niches which will focus on your audience and their primary pain points. Furthermore, always remember to add immediate takeaways in captions and your Instagram videos. 

4. Offer Effective Tricks & Tips

Are you a budding female business entrepreneur on Instagram? In that case, try to share styling and outfit tricks and tips to impact your business positively. Or even share some constructive ideas from your business factory. Also, there are higher chances of having appealing information that can assist your potential customers. Hence, you have only a few seconds to eager your followers before they scroll through the Reels videos and look at the following video. 

Pro Tip: The best recommendation to boost your business on Instagram is to use your brand tricks to direct your followers straight to the point. 

Moreover, business tips and tricks serve as the ideal place to begin your video, especially when you are out of Reels’ ideas. You can even share quick tips and prompt your audience to know what they would like to see next on the comment section of your business page. These strategies magnify your business visibility by the best option of using Earnviews that boost engagement rate. 

Start Your Business On Reels As A Female Entrepreneur

In brief, business influencers and brands use Instagram Reels as the perfect method to advertise their products. Same as other social media brands can hop with the chance of associating with different influencers to make your Instagram Reels. So, try to launch your business on Reels as the competition is low right now. So, Instagram offers you different choices to work with the recent Reels on the Instagram platform.

The post Reels Tricks To Boost Your Brand As A Female Entrepreneur? appeared first on Tech Kalture.

So what is Instagram and how can you use it to market your business? The first thing you should understand is that a lot of the traffic on Instagram comes from people who aren’t even aware that you have an online presence. That’s why you need to make sure that your page is professionally done. You should also make it clear from the very beginning that you sell a product. Many people will simply click on a product that looks interesting or they’ll click on a link that says buy this.

Once you have a clear product you can start to get a stronger foothold in the Internet market. One of the best ways to get followers on Instagram is to offer your followers a free product or freebie in exchange for their name and email address. You can then use these contacts to send them promotional messages in the future. You’re doing your business a favor by offering something for nothing.

Use Instagram To Build A List Of Followers

Another great way to use Instagram to build a list of followers is to host a contest. If you have a popular product that a lot of people are interested in buying, you can simply put a contest out there for people to vote on. The more people that choose your contest to win, the more followers you will have. It’s important to remember not to give all the money away. Just give a prize that can be had in a reasonable amount of time.

You should also make sure to use the proper methods to encourage people to follow you. A lot of people use Facebook to do this. You can also use Twitter, but it is generally a lot less effective. What is Instagram and getting Instagram followers? By promoting your products and services using these methods, you’ll find that you will gain a strong following from a variety of sources.

You should always have several social media accounts going at once because this will help you to spread your message. You should also keep in mind that you’re competing with everyone else in the world who has products to sell. You’re going to have to go above and beyond to stand out from your competition. There is no limit to what you can do.

Buy Instagram Followers From Instgrow

Buy Instagram Followers from InstGrow is a very popular program that allows you to purchase high volumes of followers at little or no cost. The best way to utilize the service is to grow your list, and with so many options available it is very easy to do. This article will show you how to do just that, but first we will discuss the best ways to use this service before we go any further. We will also cover a few things that you should be aware of.

There are two main ways to use Instagram Followers, and they are to either get people to purchase your product, or grow your list with subscribers. With the product option, you can get users to sign up for your list by giving away an item of value to do so. When someone uses your list to purchase your product, you will receive a percentage of the sale in commissions. This is a great way to grow your business, but it can only be achieved if you have a large enough list to begin with.

With the number of followers on your list, you can easily use tools such as TwitLense to find the most searched for keywords related to your products. From there, you should use these keywords as a focus in your marketing campaigns. The more keywords you can come up with, the better off your business will be.

Upload Your Photos Products To Promote

If you are looking to use the service to grow your list then you will need to first have an Instagram account. Next, sign up for a free account and then upload your photos and products that you wish to promote. Once your account is set up, the best thing that you can do to promote your products is to search for users who are searching for the same product that you are promoting. You can search by keyword, tags, location, and most importantly, price.

Do not buy followers, sell products, or use spamming tactics when using Instagram. Make sure that all interactions between you and your followers are professional. This means that you should offer tips, articles, and content that are useful to your followers. If you are offering something for free such as a video, upload it several times before sharing it with your followers. Doing this will ensure that you don’t spam your followers and they will enjoy viewing your content.

Finally, you can let your followers know if you have new products or if you are trying to grow your Instagram following. The most effective strategy is to provide regular content and stay in touch with your followers. With this strategy, you will build a relationship with them and they will in turn be more likely to buy your products. When you keep your followers updated about new products, they will be more likely to buy the product when it is offered on your site.

Thank you for reading my post about Buy Instagram Followers from InstGrow.

The post What Is Instagram And Buying Instagram Followers? appeared first on Tech Kalture.

White label social media marketing and management is an innovative way to help your business get back on track without losing any clients. We supply you with a steady stream of high-quality, professional services for you and your clients that you can consistently rely on, all the while increasing your turnover, promoting client satisfaction and ultimately, building a stronger and more credible brand for your business. 

Why Social Media Is Important For The Business Sector.

Can you recall the last time you went to a function, restaurant or took a bus and didn’t see anyone on their phone? For many people, their phones are just as important as an asthma pump or epi-pen, and social media is the reason why. 

Social media can be addictive and many people need a fix every hour, and you should leverage that for your business. With white label social media marketing and management services, you give yourself and your clients unlimited opportunities to expand your brand awareness and generate impressive leads. 

Still wondering why social media is such a powerful tool for your business? Consider these reasons:

1. Be seen and heard – social media is an ever-changing platform that can be extremely noisy and crowded. It’s like trying to promote yourself in the middle of a war. Everyone is fighting for attention, and if your brand voice is not strong enough, it’s time to pack your bags and head home. But, when you invest in professional social media marketing services, you gain industry expertise that can strengthen your brand and optimize its visibility for the audiences most relevant to you. 
2. Communicate your authority – consumers are becoming more and more rigid with which companies they choose to connect with, and with so many new businesses popping up each day, consumers are likely to stick to the brands they know. So, unless you find a way to optimize your online storefront and create relevant and engaging content to draw customers in, you will be left at the bottom of the social media food chain. Brand authority is about showing consumers that you are approachable, knowledgeable, and trustworthy – everything white label social media management can help you portray.
3. Encourage engagement – we know how intimidating it can be to promote your business in the cut-throat industry of social media, but we know how to help you. Encouraging engagement on social media is all about being authentic, creative, and responsive. Your followers feed off snappy comments, thought-provoking content, and your overall tone, so get creative and allow your audience to see every angle of your business in full transparency. Unfortunately, consistently engaging with consumers is time-heavy, which is why outsourcing is the best solution to reap all the benefits without doing the heavy lifting. 
4. Provide support – nobody enjoys being put on hold when calling a customer service line, which is why consumers use social media to vent their frustrations and give their opinions. Providing support for your consumers on social media is a fast and efficient way of increasing customer loyalty, as the more responsive and compassionate you are about customer satisfaction, the more consumers will engage with your brand. 

Remember – credibility is where you influence consumer behavior. Use social media to promote your authenticity, industry relevance and create a conversation that consumers want to be a part of. 

When working with SEO Resellers USA, you extend your digital marketing agency with the best and most affordable white label social media marketing and management services. With us, your business potential is unlimited. 

To find out more about our professional outsourcing services and how we can boost your service turnover, visit our website today and remember to book your free trial. 

The post Dominate Social Media Platforms With The Help Of White Label Social Media Management appeared first on Tech Kalture.

Keep reading this article if you’re looking for Twitter apps with new features! The social networking app may implement new tools, which could result in a surge in third-party Twitter apps. The official Twitter app is still the best option, but it is not the only one. There are a variety of alternative Twitter apps you can use that will meet your needs.

1.Twitter’s Fenix 2

If you’re looking for the best Twitter apps for Android, look no further. Fenix 2 for Twitter might be the best option for you. Fenix 2 is the follow-up to one of the most popular Twitter apps, Fenix. When compared to the earlier Fenix version, Fenix 2 refined the app’s features. Fenix 2 for Twitter supports multiple accounts and has a completely customizable interface. Even though it is a little younger than other Twitter apps, it works quite well.

2.Twitter’s Plume

Plume for Twitter is a well-known Twitter app available on the Google Play Store. According to the Google Play Store listing, its completely customizable interface has the potential to revolutionize the way you use Twitter. Plume for Twitter allows you to put color on your Twitter timeline or friends, share tweets on Facebook, live stream, and do a variety of other things.

3.UberSocial

UberSocial is one of the first alternative Twitter applications. It includes a few of the more basic features of a third-party Twitter app, including multiple profiles support, post muting, live view, talk views, and so on. You can also put a theme for your profile, as well as some amusing features such as shake-to-refresh. It’s a fun app to use.

4.Twitter’s Albatross

Albatross for Twitter is a relatively new third-party Twitter application. It hits the majority of the necessary features right away, including an ad-free experience, true chronological order, and themes. Other features include list support, notification type sorting, and support for all of the media formats used by Twitter. This application is one of the few good consumer-level Tweet scheduling options. Despite its rocky start, the recent updates on Albatross appear to be smoothing things out nicely.

5.Talon for Twitter

Talon for Twitter is a well-known Twitter application. The advantage of Talon for Twitter is that it allows you to use two accounts at the same time. Aside from standard account management features, Talon for Twitter now includes Android wear support and a night mode. There is also a native YouTube player that allows you to watch videos without leaving the app. Talon for Twitter, on the other hand, is not a free app. There is no free version of this app, so test it out during the refund period to ensure you like it. It is unquestionably one of the best Twitter apps.

6.Owly for Twitter

Owly for Twitter allows you to stay up to date on the latest trends and news. In addition, Owly for Twitter includes advanced Twitter management tools for cleaning up the timeline. Owly covers the fundamentals while also providing unique methods for avoiding Twitter’s character limit. Keep in mind, however, that some basic features and UI elements are missing.

7. Hootsuite

Hootsuite is one of the first Twitter apps, and it can track multiple social networks at the same time. The app comes in two settings, free and premium. The premium version of Hootsuite gives you access to the entire feature set. You will experience difficulty at first, but later on, you will get used to it. You can post to multiple networks at the same time, receive Twitter notifications when someone mentions you, and much more. For the full set of features, you’ll need to sign up for a subscription. However, only businesses and other similar entities would require something of the sort.

8. Friendly For Twitter

One of the newer Twitter apps on the list is Friendly For Twitter. Like any other Twitter app, the app allows you to log in and scroll through the old timeline. Friendly For Twitter’s media downloader can save videos, gifs, and images from your Twitter feed.

It also has a battery saver mode that disables all notifications and animations to save battery life. There are no limitations to adding Twitter accounts to the app. There are also a variety of tools. Additional features include the ability to download Twitter videos, GIFs, and images if desired. The pro version also includes many customization options. Albatross for Twitter is a relatively new third-party Twitter app.

9. Echofon

Echofon is another Ubermedia app that lets you customize your theme, much like the other Twitter apps available. But Echofon offers a lot more features that make it so popular. Echofon is useful, especially if you use Twitter to monitor your online presence because Echofon saves all links in your Bit.ly account for later study. This app allows users to retweet in a typical way, displaying the “RT” that we all know and love.

10. Tweetings for Twitter

The app offers users the same experience as the official Twitter app, but users can customize its interface with its beautifully customizable in-app themes. The Twitter tweeting limit is 280 characters, but Tweetings allows you to tweet longer than 280 characters using the Twitlonger feature, which allows longer tweets than Twitter’s limits.

Conclusion

Knowing that your favorite social media platform has other apps that will be helpful to you in the long run and will provide you with useful tools. This article has hopefully provided you with reliable information that should guide you on getting the best Twitter apps for Android. If you’re interested in this list, go ahead and try it out on your devices. These applications are available in Google Play Store.

The post 8 Best Alternative Twitter Applications appeared first on Tech Kalture.

Other people who are seeing more of your followers will follow your account because they’re going to be under the impression that you simply publish good content or that you are famous. Followers seeing your followers, many brands will choose you to market their brand because you’ve got an outsized audience. Instagram is online photos gallery application app and social media platform that Facebook in 2012.

Instagram gives users to edit and uploaded photos and short videos through the Instagram app. Users can add a caption to every one of their posts and use hashtags and location-based geotags to index those posts and make them searchable by other users within the app. Every user’s post appears on their followers’ buy automatic Instagram likes feeds and when people tag using hashtags or geo-tags, people can see it too. Users even have the choice to form their profile private in order that only their followers can see their posts. The Instagram Direct view. Photos are shared on social media sites, including Twitter, Facebook and Tumblr.

Naturally, gaining buy organic Instagram likes may be a long and busy process. The Instagram algorithm is such it takes a few years to get. Some people can’t get followers after a year of diligence and giving the app its full potential. Watching these issues, it’s better to start out your growth and begin to buy automatic Instagram likes. With more followers, you’ll discover more and you’ll immediately get what you’ve got been striving for initially.

Followerspromotion.com provides a 24/7 availability service for any queries or issues, ensuring that their customer is satisfied, as this is often their top priority. Service not requires your password and may help get followers by using only your username as they’re very concerned about customer security.

Now that you simply have selected the simplest thanks to speeding up growth and success, buy Instagram followers and likes that are in the right place. We are giving you the normal information which may give your work fine quickly. This service will assist you to buy real followers of Instagram, which can increase your confidence as you grow!

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For the creation of an E-commerce, there are professional tools that facilitate the development process and offer relevant options in functionalities and designs, which allows rapid implementation.

What is a CMS?

The acronym CMS stands for Content Manager System or Content Management System, which is a software application that is used for the management of creation and modification of digital content.

The CMS tool facilitates the creation of spaces since it allows to the integration of diverse resources or contents to give it the dynamism that the brand wants and thus offer a pleasant interaction to the user.

A CMS can be used in various projects from the creation of landing pages, websites, educational platforms, online stores, or E-commerce, among others; depending on the tool you select you can develop totally different spaces attached to the objectives you want to achieve.

[Read more: Best 10 WordPress Plugins That Will Improve your Website]

What is an E-commerce CMS?

What is SAP Commerce With the above definition already gives us a clear idea of what a CMS is, then an E-commerce CMS are specialized tools to implement commercial spaces, which allows the presentation of products through product sheets, offering a parameterized purchase and payment process, which can be configured according to the scope of each brand.

The CMS of E-commerce has a scope when creating projects, so it is necessary to take into account several factors to select a suitable platform that allows the scalability of the company, some of these tools that currently exist in the market are: Prestashop, Magento, Shopify, Woocommerce, Wix, OpenCart and Ionos.

The current market

The CMS market is very diverse which brands can select the platform they want to use, according to the W3Techs platform until September 30, 2020, the market is divided as follows in the case of E-commerce, 63.5% WordPress (Woocommerce), 4.8% Shopify, 2.5% Wix, 1.2% Magento, 1% OpenCart, 0.8% PrestaShop and Ionos less than 0.1%.

In the case of WordPress, we must remember that the Woocommerce function is a plugin that must be installed to be able to obtain the functions of e-commerce, although 63.5% do not use the Woocommerce option, a close estimate of its presence in the market can be made.

The following image shows the growth of the main CMS for E-Commerce, from 2010 to the present.

What factors are used to determine the best choice between platforms?

To make an integral comparison, several factors were taken into account to evaluate the Prestashop, Magento, Shopify, Woocommerce, Wix, OpenCart, and Ionos CMS.

Initial budget

My recommendation is one of the main factors that should be considered when selecting a CMS because if from the beginning you do not have the necessary resources and have very long-term objectives it is necessary to resize what you want and thus select a CMS that adapts with the current reality of the company, brand or store.

Learning curve and ease of use

One of the greatest desires of the owners or entrepreneurs of a project is technological independence, in short, that they have the ability or the option to manage or manipulate the CMS without having a professional knowledge at the programming level, therefore, the learning curve to understand a CMS or if the person has the knowledge for its management.

Maintenance costs

Once the project has been started and launched, another factor that must be taken into account are the maintenance costs of E-commerce and how this influences the profitability of a project and the cost structure of the products or services they offer.

Access to source code

The customization of functions is one of the great challenges that the development team faces when creating an E-commerce through a CMS since it is recommended not to touch the source code and only use the functions that bring by default the tool or install some plugin that gives it more dynamism, however, there are times when it is necessary to access and manipulate the source code to perform certain operations required by the company, store or brand.

[Read more: Top 6 WordPress Theme Detectors]

SEO

SEO (Search Engine Optimization) is a compendium of activities and strategies that the brand must perform to achieve the positioning of a website or an E-commerce within a search engine, so within the platforms, it is frequently evaluated if it has the ability to generate a complete SEO base and gives the possibility of master websites or administrators to manage and make the necessary adjustments to achieve a particular product, article or page position.

Ease of deployment and installation level

Social Media Ease of installation and deployment is an important factor, as it allows you to assess flexibility and speed of development.

Number of items or items it supports

It is the number of items or items that can support within the platform since not all CMS work with large volumes in the diversity of products but work with a limited number or an average range.

Bulk loading of products and modifications

When a store, company, or brand handles more than 100 different products it becomes complicated to load or create the product sheets and modifications either the number of units available, price change or some new features that you want to integrate, therefore, some CMS offer the option of loading and mass modification allowing you to save and optimize time.

Products with variations

There are some items in particular that have variations in the products starting with colors, construction materials and even some specific characteristics, so sometimes, it is necessary that within the functions allow companies that within a product sheet allows the loading of the variations that can have in a single item or SKU.

Statistics and reports

For decision-making, it is necessary to provide statistical reports of the behavior measured by the platform according to the actions of users, consumers, or customers who visit E-commerce.

Integrations with third parties

The integration of a CMS with other tools or third-party platforms allows to expand the functionalities and use to have a complete vision of the whole process, for example: that the CMS can be connected with a CRM or with a logistics tool or with a payment gateway or with a point of sale, this allows maximizing the options and functions.

Features that stand out

Within each CMS usually, highlight some functions that have greater mastery or strength, some of the basic functions that brands or companies aspire to have are:

• Customer management module
• Discount and promotion management module
• Automated emails feature
• Multiple languages
• Means of Payment
• Shipping Media
• blog
• Indicators or KPIs for decision-making

Support, documentation, and forums

The option of having technical support or having a large community that supports through the open forums gives you more security when selecting because if you come to present a specific problem, there is an opportunity to solve it by having support.

update

CMS updates tend to be important moments since they can be corrections that make some bugs, or improvements or the incorporation of new functions, so if it is a platform where its updates are constant, it also gives the feeling of being an active tool and not abandoned.

Template design and options

Internal functions are of great relevance, but where users, buyers, and customers interact most frequently is through the interface, therefore, the diversity of templates that a CMS can offer is important.

If you have an important diversity, at the time of making the selection it is necessary to take into account the business model and transmit the understanding of the use of space, strengthens the user experience (UX), so the selection of a design or the design of a template plays a fundamental role.

Level of customization

The customization of an E-commerce is tied to the template and functions that brings by default the CMS, however, there is a tool that offers the option to companies to incorporate particular functions or visual elements, however, not all offers a wide level of customization, therefore, it is necessary to investigate what the company wants and if the CMS offers it.

eProcurement and Punchout integration

If your ecommerce business sells to companies that purchase large quantities of products from multiple vendors, sooner or later they’ll ask you to integrate with their eProcurement system. The way you do it is with a punchout catalog.

An eProcurment system is like an eCommerce dashboard intranet your customers use to purchase from multiple vendors from a centralized dashboard. You’ll need to “add” your products to their eProcurement system to make their life easier. They’ll be able to log in, see your products within their dashboard and with a couple of clicks order your products without having to log into your eCommerce or wholesale portal. You’ll then receive the PO, send the invoice or charge directly and deliver the order. It’s easy, convenient for everyone and streamlined. A punchout catalog is the bridge that connects both.

CMS platforms for E-commerce

Already with all the above is presented cms platforms that select that has greater reach and is often used for e-commerce projects.

PrestaShop

The PrestaShop platform is one of the best known among the CMS of E-Commerce creation, according to their official website they assure that more than 300,000 merchants are using its tool.

It has more than 500 functions within the CMS, which helps store owners or managers have a view on statistical analysis, clearly shows the status of a customer’s sale, and also offers the option of integration with third-party platforms.

Benefits of PrestaShop

1. Easy to install.
2. Friendly and easy-to-understand interface.
3. A community that supports CMS.
4. SEO performance.
5. Basic and necessary configurations are easy to perform.
6. It has a great variety in templates, through PrestaShop Official Marketplace that has more than 3000 designs.

Disadvantages of PrestaShop

1. Although it is an open-source CMS, it is very difficult to customize or incorporate it into code, if you need it.
2. Many additional features or options must be purchased.
3. Scalability for more complex projects becomes complicated.

Magento

It is one of the favorite options for the development of E-Commerce for more commercial and corporate projects such as B2B and B2C since it is a robust and high-performance CMS, therefore, it is necessary to invest resources to maintain the tool.

Magento is one of the CMS that has the most rigorous security and the best thing is that it does it automatically which prevents malware and hackers.

It offers in the Magento Marketplace 10 templates in the official store, however, there are options such as Monster Template that have more variety when it comes to selecting a design.

Benefits of Magento

1. It’s a good CMS with high scalability.
2. It has a great openness to customize.
3. It accepts a wide variety of third-party tools or platforms.
4. It has great characteristics for robust SEO.
5. It offers a wide variety of payment gateways such as PayPal, Stripe, among others.

Disadvantages of Magento

1. Being one of the most robust options, it is necessary to have technical and professional requirements.
2. You need resources that are capable of supporting the CMS.
3. It is not easy to use, for users who are new to the area.
4. It is one of the most expensive CMS when it comes to investing.

Shopify

Shopify is a tool that is type hosted purchases, in a nutshell, they offer service plans to access the tool and resources for its maintenance or operation such as hosting. It should be noted that it is a platform that has gained more popularity in recent years.

Currently, there are 1,596,587 companies around the world that use the platform, it has various sales channels either through eBay, Amazon, Facebook, Instagram, and Walmart. In addition, the option of Shopify Buy Button gives you more ease to direct selling.

Benefits of Shopify

1. It is an easy-to-use constructor and has the option to drag and drop for the design and modification you want to make.
2. It has options like Shopify Lite that allow you to add products on websites or blogs and allows you to accept payments with TDC.
3. You have an A B2B option known as Shopify Plus for enterprise solutions.
4. It allows you to use other payment gateways such as PayPal, but an additional commission is charged.
5. Customer service is 24 hours a day, 7 days a week, you have full support for any selected plan.
6. Being easy to understand, manage and use; look for ways to democratize your technology and platform to make it easily accessible no matter what level of technical knowledge you possess.
7. Shopify offers around 4,100 apps giving more dynamism and functionality to your store, which integration is straightforward.

Plus: it has a free tool within its website, which helps you generate or create the trade name of your project with just one click. Disadvantages of Shopify Customization through code is limited compared to the others How much should I invest in Shopify? Monthly payment must be made according to the selected plan, where each plan offers specific benefits and the commission for each sale generated. As previously said, they have 3 basic plans, however, it has 2 special plans, a lite version, in which the monthly investment is 9 USD per month, and the Shopify plus for B2B business models

If you have been in the digital world for some time you must have heard about WordPress, since it is one of the most used CMS in the world, WordPress is such a versatile platform that it can be adapted to various projects from websites, landing page, blog,digital classrooms and digital stores or E-commerce.

The reason for explaining the above is that to be able to transform or add the functions of a digital store to WordPress it is necessary to install the Woocommerceplugin, it should be noted that the plugin is free for use.

Benefits of Woocommerce

1. Great variety in templates, designs, and plugins.
2. A flexible CMS.
3. The incorporation of the blog is direct.
4. SEO performance is high.
5. The learning curve is average, so if you need to have some programming knowledge.
6. It has a great community of support.

Disadvantages of Woocommerce

1. Depending on the functions you need, you need to install many plugins.
2. Constant updating can be an advantage, but also a disadvantage because if the update is not compatible with the other plugins or templates problems can arise.
3. Security is not one of the strongest unlike other CMS, so security updates should be performed frequently.

Wix

It’s a similar option to Shopify because it’s hosted purchases type, in a nutshell, you need to purchase a monthly or annual plan to access the tool. It has become very popular in recent months with the new feature is incorporated for the development of professional logos, which must be paid 50 USD to access the feature and then acquire a plan to create the online store.

Benefits of Wix

1. Easy to use and create the store as it has the option to drag and drop.
2. It covers a wide variety of templates for categories or items.
3. You have the option to link to other applications.

Disadvantages of Wix

1. You need to purchase a plan to access the tool, the plans range from 17 USD per month.
2. If you need features like App Site Booster or App Visitor Analytics, an additional payment of $60 each must be made.

OpenCart

It is a CMS that adapts to small and medium-sized businesses, offering an interface easy to understand and use, to obtain some functions it is necessary to install plugins.

As the other platforms have the ability to work in multiple languages and platforms or payment gateways, it also has a particularity and that is that it allows a person to manage multiple online stores through its administrative interface.

Benefits of OpenCart

1. It has a simple interface to use and understand.
2. It has a great variety of plugins and templates, with a Marketplace of more than 13,000 resources.
3. It allows you to connect to a wide variety of payment gateways such as PayPal, Amazon Payments, Sage Pay, among others.
4. It currently has more than 110,000 registered members, building a community around the world.

Disadvantages of OpenCart

1. Scalability is low, unlike other options.
2. It is necessary to install plugins to access some functions.
3. For the application of templates, it is necessary to have basic knowledge of programming, it is not as easy to install and use as Shopify or Woocommerce.

Ionos

It is similar to options like Shopify and Wix, which are hosted purchases, one of its most prominent functions is the management of products through the smartphone where you can add and modify scanned barcodes and various product features making the changes in real-time.

You also have the option to connect to various payment methods.

Benefits of Ions

1. Easy to use and create the store as it has the option to drag and drop.
2. It has the option of making variations of products like the other CMS, where it allows to incorporate attributes such as color, size, construction material, among others.
3. You have the option of managing products through the smartphone.

Disadvantages of Ionos

1. Scalability is low, unlike other options, although you have the option for B2B and B2C business models.
2. By not having access to the code, the customization may be below.

Comparison between CMS or platforms

Already when reading each platform both its benefits and its disadvantages, it is time to make the comparison that we have waited so long for, giving the following information:

conclusion

CMS will always be great allies because the implementation time has been considerably reduced and because of the various functionalities and designs they offer, they are elements that one considers when developing an E-commerce.

The selection of a CMS is not an easy job, but once you have defined the objectives, resources, and projection that you want to achieve and with the standardization of the factors you will have a clearer vision which to use according to each project and of course the possible pros and cons that each one has.

The post How to choose the best ECommerce platform or CMS? Factors 2022 appeared first on Tech Kalture.

What is Attack Surface Management(AMS)

 An attack surface is merely the sum of potential digital doorways through which attacks may occur and all possible risks in that case. These could include email servers, Internet of things (IoT) devices, network devices, partners, hidden code from threat actors, and many other online hazards.

A proactive attack surface management program begins with knowing your specific case. It includes the knowledge contained in the full inventory of your attack surface and you will need to no formally estimate your risk and note potential exposure for each asset.

Digital footprints and why they matter

When you are online doing your normal activities, you leave an unusual kind of footprint, and the internet obtains that information to indicate everywhere you’ve gone. There is no enormous online space to erase your digital steps.

They are forever little scraps in the form of cookies, posts, comments, clicks, and even pictures or apps on your phone that can give a very deep visual into your personal life. Being connected online is one way that advertisers, retailers, and employers can find out more about you. In this sense, your digital footprints are everywhere when you are online.

Companies will use those crumbs to target you for ads. You’ve been on social media commenting on something only to see an advertisement for that very thing pop up on your feed. They used your digital footprint to learn about you and your habits to send you an ad that is more likely to get your attention.

You can leave a trail across websites, too, depending on your browser settings. That trail could be used to link up more of your information to form an even broader look into your life.

Where do digital footprints come in place?

The concept of digital footprints sounds relatively harmless. Many of us just ignore the ads when they pop up. However, some use the data for hazardous activities like social media attacks, bullying, harassment, or even blackmail.

You may be giving away information that could lead somebody to conclude passwords just by doing some of those social media quizzes that are very prominent. Online quizzes collect information from us without letting us know the reality.

You can be in more control of your online presence by doing just a few things. Attack surface management has a great set of services to help you prevent a breach of privacy and keep your digital footprint to a minimum, or, at the very least, as guarded by you as possible.

Often, the data is hidden in plain sight and effortlessly accessible. It can be pulled up through your search history or via your internet service provider. Since data is the core of your digital identity and so readily accessible, you can imagine its value and the possibilities of its use or misuse.

Think of your digital footprint as a storage unit, with transparent and passable walls.

Be aware of what you are putting out there online and steps to keep yourself safe.

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