With the increasing competition in the technology sector, every platform owner is looking to differentiate itself from other brands and create a distinguished market position. One way to achieve this objective is by delivering a great user experience to its target market to stay ahead. However, this is easier said than done.

Today, platform owners need to focus on creating a top-quality UI (User Interface) to deliver a high-end UX (User Experience). This is an aspect that most of the platform owners, as well as users, look for in the present time.

Be it a website or a mobile application, platforms with poorly designed UI will have a higher chance of getting abandoned by the users. However, what is the difference between a good and a bad UI design? Let’s find the answer to this question in the upcoming session.

Average vs. Great UI: What’s the Difference?

Source: Wilderness Agency

Every platform has a UI/UX design. This is one of the initial stages of platform development and serves as the foundation for the core development stage.

However, not every platform is able to have a great UI/UX design. Platforms that have a poor UI/UX design fail to retain users and have a high bounce rate (for websites) or uninstall rate (for mobile apps).

On the contrary, a good UI/UX design is an excellent tool for customer retention. High-end UI design is the one that offers seamless navigation to the users and allows them to find what they’re looking for with ease. Moreover, a high-quality UI/UX design has qualities of visual appeal and great user clarity.

Now that you know the difference between a great and average UI/UX design, you must be wondering why is investing in a great UI design important, right? Well, as we said before, a great UI is the key to a great UX and, therefore, user retention. Nevertheless, let’s find out some of the key benefits of having a great UI/UX design.

8 Reasons to Have a Great UI/UX Design

Easy Navigation

This is a part of UI/UX design where the elements of a platform are located at different places for the users to interact with. Seamless navigation is an indication of high-end UI/UX design and is something every platform owner looks for.

To elaborate, by creating a high-end UI/UX design, you can facilitate easy navigation and allow your target users to find their way through the platform.

Moreover, having seamless navigation enhances the visual appeal of your platform and gives it a tidy look. This is a critical aspect of user retention and is, therefore, essential for every digital platform.

Lower User Support Requirement

It is commonly known that a platform with a well-designed UI/UX will be self-sufficient and will not require high maintenance. Speaking factually, a large number of user queries are regarding being unable to find certain features on the platform.

In this context, when you invest in creating a high-end design for your platform, you can largely cut down on the amount of user support you would have to provide otherwise.

This is beneficial in terms of delivering a top-notch user experience as well as generating good business. Moreover, a platform with such impact will earn a high market value for the brand.

Higher Revenue

Every business aspires to maximize its revenue and earn a higher profit than before. Digital platform owners achieve this objective by retaining users and making them loyal to their brand.

A great UI/UX is a highly efficient tool for this purpose. A well-designed platform is not only visually appealing to the users but also increases the platform’s functionality and efficiency. This, in turn, increases the user engagement rate of the platform.

Consequently, by investing in high-end UI/UX design, a business can not just generate higher revenue but also earn a great brand reputation in the market.

Seamless Development

Design serves as the foundation for the actual platform development stage. To elaborate, the development team uses UI/UX design as a guide for understanding the project requirements and delivering up to the market requirements.

Without a clear and efficient design, it is almost impossible to develop a high-end platform. However, certain developers start working on a project without pre-planning the UI design. This results in obstacles in the development process and a compromise in the overall UI quality.

Therefore, by investing in creating an efficient and high-quality UI/UX design, one can ensure that the development process is seamless and efficient and the end result is up to the mark with the market’s expectations.

Increased Customer Retention

As we discussed before, retaining customers on the platform is the key to achieving business success in the long run. However, amid the tremendous competition present in the market, it is becoming more and more challenging to achieve this objective.

A good UI/UX design is a tool for customer retention and is known to attract users to the digital platform. By having a good design, your platform will not only attract higher traffic but will also retain old customers and will generate repetitive business.

Moreover, digital platforms that are at par with the market’s expectations often benefit from word-of-mouth publicity and witness a greater audience. Owing to this factor, investing in a great UI/UX design is an excellent idea to make your business succeed in the market.

Reduced Bounce/Uninstall Rate

A high user abandonment rate of a platform is a critical metric and is a nightmare for business owners. Consequently, every business aims to reduce the user abandonment rate to its lowest.

UI/UX design is a critical aspect in this context and is a major determining factor for a platform’s bounce/uninstall rate. Speaking factually, 94% of users reject a website based on its UI/UX design.

However, this can be significantly avoided by investing in high-quality UI/UX design. An appealing design will attract the users to return to the platform again and again and, therefore, will control the platform’s bounce/uninstall rate. This makes high-quality UI/UX design a must-have for digital platforms.

Increased Platform Efficiency

As we discussed before, the key to achieving efficiency in digital platforms is creating a high-end UI/UX design. A great design makes using the platform a pleasant experience for the users.

A well-designed user interface is crucial in this aspect and determines how the end-users will interact with the platform. Moreover, the more you focus on making an efficient platform, the higher your platform’s success rate will be.

Platform efficiency is also a useful tool for controlling a platform’s bounce/ uninstall rate, easing navigation, and improving UX. This makes investment in high-end design a must for every business.

Increased Ranking

Digital platforms like websites and mobile applications face massive competition. With a large number of platforms already available on the internet, it is essential to stand out from the crowd.

One way to achieve this goal is to improve the search ranking of your platform through digital marketing strategies (search engine optimization for websites and app store optimization for mobile applications). You must know that UI/UX design quality is one of the key ranking factors in this aspect.

It is commonly known that platforms that have a high-quality design have a higher rank on the search engine/ app store as compared to platforms with a basic and faulty design.

Naturally, these platforms benefit from higher digital visibility, increased brand value, and, ultimately, more traffic. This makes UI/UX design a highly crucial factor for businesses planning platform development.

These were the top 8 benefits of investing in a high-quality UI/UX design for your digital platform. However, there are numerous other benefits apart from the ones mentioned above.

Now that you are aware of why a good-quality design is important for your platform, you must be wondering how to improve the quality of your platform’s design. We have you covered on this. Keep reading to find out 6 interesting ways to improve your platform’s UI/UX design quality.

Tips to Improve Your Platform’s UI/UX Design

Understand Your Market’s Requirements

The foundation of creating a successful platform is understanding the target market’s requirements. This is one of the primary stages of the UI/UX design process and is highly essential for platform success.

Market research enables the platform owner to understand the target market’s requirements. This, in turn, helps in determining which features are worthy of adding to your digital platform. Moreover, you can also use this research to understand the market gap and gain a competitive advantage.

Based on this research and understanding of the market’s requirements, you can create a list of features to add to your app. This list will serve as the basis of UI/UX design and will help determine the placement of different elements on the platform, therefore improving design quality and efficiency.

This makes market research a critical part of creating a high-end UI/UX that should not be neglected.

Customize Your Design

In the present time, many businesses either go for white label solutions or readymade UI/UX design templates to cut down on platform development costs. However, this often results in limited design customizability and high rigidity.

Also, since these readymade solutions and templates are available for a low price on the internet, there are numerous businesses that choose them for their digital platform.

This results in numerous businesses having the same design, which, in turn, decreases the business’s brand value.

Moreover, no two businesses are the same. Therefore, a design that works for one business does not necessarily need to work for the other as well. This results in businesses compromising on the design quality and user experience.

Consequently, it is recommended to go for custom UI/UX design solutions. By customizing your platform’s design, you can create solutions that are tailor-made for your business requirements. This will not only add to your business’s value but will also ensure that your platform is delivering a great user experience. Also check UI UX designing company.

Go Minimalistic

One of the best UI/UX design practices is to focus on crisp and tidy-looking UI. Cluttered designs often end up confusing the users and create a bad impression of the platform. As a result, the users are unable to find what they’re looking for and end up abandoning the platform.

However, one can overcome this challenge by going for minimalistic UI/UX designs. These types of designs are known for their aesthetic appeal and are favored by users. A user can seamlessly navigate through the platform and find what they need if the design is easy to understand.

Moreover, it is always a good idea to undergo designing than overdoing it. This makes the minimalistic approach an excellent tip for digital platform UI/UX designing.

Focus on Responsiveness

It is a commonly known fact that users use different types of devices to browse through the platforms. This is especially critical for websites, where the scope of devices extends to different desktop and mobile screens.

As a result, it is necessary for a business planning platform development to take all the users into account and create a design that is at par with all the device’s requirements. This concept is known as responsive designing and is a great UI/UX design practice.

It is essential to note that even though design responsiveness isn’t a ranking factor on the search engine, it is Google’s recommended design pattern. This makes creating a responsive UI/UX design an essential factor for your digital platform.

By focusing on creating a responsive UI/UX design, a business can ensure that its platform delivers a consistently excellent experience to all of its users.

Improve Contrast

It is challenging for users to find and interact with a platform’s elements if they are difficult to find. This results in a compromised user experience of the visitors.

One can overcome this challenge by enhancing the contrast of their digital platform’s design. Contrast is essential to make each element shine out and be visible to the user without them having to look for it particularly.

Improving your platform’s contrast will most certainly enable each and every element on the platform to be easily discoverable for the users.

Moreover, it is equally important for the platform owner to create a design that complements the overall theme. By optimally working on this factor, one can take their platform’s overall user experience to the next level.

These were 5 tips to improve the quality of your website’s UI/UX design. By following these tips, you are certain to create a high-end design that is at par with your business’s as well as the target market’s requirements.

The Bottom Line

This was it for the topic ‘why good-quality UI/UX design is important for your digital platform’. We are sure that by now you have understood the importance of a high-end UI/UX design and how it can benefit your business in the long run.

By implementing the tips mentioned in the last section of the blog, you are certain to create a top-quality UI/UX platform design. This will most certainly turn out to be a fruitful investment for your business and will enable you to get high returns in a short time.

The post 8 Benefits of High-quality UI/UX Design + Expert UI/UX Design Tips appeared first on Tech Kalture.

The conversation design is basically an IT-driven method that combines or integrates an understanding of mainly three things: technology, psychology, and language. Its purpose is to create human-centric experiences for chatbots and voice assistants. 

The conversation design is meant to design platforms of user experience of virtual assistance. The conversation design is essential for Automated Speech Recognition (ASR). 

What Is Conversation Design?

This is a design language based on conversations done by a human being. Here, user experience is important. It is done with the help of different design disciplines like:

• voice user interface design 
• interaction design 
• visual design 
• motion design 
• audio design, and 
• UX writing.

What’s Conversational AI?

Conversational AI refers to various technological platforms like chatbots or virtual agents, which users can talk to. In other words, it is the synthetic/artificial brainpower that makes machines capable of understanding, processing, and responding to human language to answer various queries made by them. 

The conversational AI helps to make talks or communications possible between mankind and computers. 

The conversational AI is used for the following:

• Automated messaging
• Automated voice reply
• Different other forms of automated human-speech or voice-based interaction between human beings and AI-enabled systems which is the software of computers. 

Benefits of Conversation Design

At a time when most of the working domains of business and human activities are becoming digital and AI-enabled, the role of conversation design also is going up. It has provided a large number of benefits for virtual voice experience or computer-based conversation to customers and people at large.

The main benefits of conversation design are the following:

• This AI-enabled method comes as a great help to the customers of different services, including airline ticket booking, inquiries in health centers, and the hospitality sector. 
• This has changed the face of online customer service through automated replies. Even if the telephone operator is not on the board, the replies can be received on specific questions or queries. 
• Earlier when digital platforms were not there, every customer query or conversation used to be carried out through the telephone operator or personnel in companies handling specific departments. Today, the conversation design has made it possible to answer all queries by customers or enquirers in automated answers by understanding the nature of the queries and replies that are needed for it. 
• The Chatbot has simplified answers to manifold queries made by customers or other people in a company or organization. 

Who is the Conversation Design Institute?

Conversation Design Institute is a training institute that is built on expertise from doing hundreds of AI projects and working with all major tech companies and experts in the field. Its mission is to get this knowledge to the workforce of the future because the industry is dying for talented professionals working in Conversational AI.

Such a Conversation Designer can:

• Take total conception-to-creation responsibilities for design standards for conversational ai to improve the user experience of virtual conversational assistance. 
• Ensure AI-based answers to queries are exact, to the point, and also to the total satisfaction of the enquirer. 
• The voice answering questions matches that of the man or woman. 
• It can develop the model of conversational design in an exact way for a good user experience. 

Why Conversation Design Institute?

The conversation design institutes play a major role in training & certification of themanpower in developing virtual conversation. 

The importance of such institutes hinges on the following:

• They impart training and give practical teaching on how to develop the human-centric conversational workflow. Here, the help of AI is taken to impart such training. 
• They teach how to design for each and every query or conversation and reply to them in an automated way. 
• The application of AI-enabled conversational technology is taught in its right perspective.
• The conversational process and workflow for conversational AI are taught on how the AI-enabled digital platforms can attend to queries and answer them like human beings. 

Who Can Enroll?

The conversational design institutes are open to all those ambitious young persons who want to adopt the digital business format as their career. Those having a keen interest in chatbots and voice assistants should get enrolled in such an institute to turn a professional in a short span of time. 

Several courses are available. Such persons should select the courses as per their interests and mental aptitude. Upon completing such courses and taking specific training, the person with a science background enrolling in such an institute can receive a certificate that will enable their good job in private companies and government.  

Get Started Today in CDI

If you are serious about working in Conversational AI, join the CDI to start it. The training, classroom teaching, and expertise that you gain at the CDI can help you fulfill your dream of working in the field of conversational AI. 

You should get started today in CDI due to following reasons:

• You can boost your career prospects in the digital and virtual conversational field after having gained training from the CDI. 
• You can learn new skills and earn after utilizing them in a company that you join on employment. 
• You should join the CDI today as the supply of trained hands to companies requiring specialists in conversational AI is less than the demand. Here, you stand to gain if you complete your training and course at the CDI. 
• Training that CDI will impart to you on the specific field of chatbots and other forms of automated conversation can be the key to you grabbing a good job. 
• You can become an ace conversation designer with the training received at the CDI. 
• In the present circumstances, the business modules are fast getting digitized in which the virtual communication holds an important place. With proper training at the CDI, you gain sufficient practical experience to execute the demand of the companies. This will ensure your career growth and income. 

Conversation design is here to stay. It is a revolutionary process backed up by a strong IT framework.

The Last Word

In the coming years, conversation design is likely to rule the roost. Conversation Ai is paramount in almost all types of business. Starting from HR to customer-centric activities, without conversation Ai, things may go haywire. If you look at it from a practical angle, there is no doubt that people are now looking forward to more sophisticated customer services. 

Any communication gap and hindrance in the flow of information can stop the right information reaches end-users or customers. And that’s when customers’ frustration and agony become imminent. With proper dialogue, conversational AI, chatbots, and automated dialogues, customers get more familiar with the brand and company. Let us know your opinion on Conversation design.

The post Everything You Need To Know About Conversation Design in 2022 appeared first on Tech Kalture.

Staying updated with the latest website design trends and practices is paramount for the brands that want to attract and convert internet users. And it would be even better if they pioneer an innovative idea and develop a trend others could adopt. The last few years allowed web designers to come up with some of the most innovative concepts due to the advancement of technology. Trends like neomorphism and dark themes have gained great acclaim in the niche market. The website design world encourages creators to challenge the conventional and inspires them to play with layers, mix elements, and experiment with fonts and colours. 

2022 will require web designers to focus on interactivity, boldness, and creativity to develop engaging interfaces that attract visitors. Specialists expect to see more designers concentrating on implementing functions that boost usability, accessibility, and functionality to improve UX. 

Businesses searching for ways to catch the public’s eye with their website should check the following trends because they’ll definitely make waves in 2022. 

Image source https://unsplash.com/photos/Nh4Sxasye24

Inclusive Designs and Content

The internet is filled with great-looking websites, but few of them are accessible to everyone. If you’ve developed a website for your brand, ensure your visitors can relate to your services and products. By creating an inclusive design for your website, you can make your customers trust your products and services more because you make them feel connected with your brand. 

An inclusive website is functional and easily accessible for everyone. To achieve it you must create an easy-to-navigate and intuitive user interface, use easy-to-read fonts, and deploy colours that don’t clash. Use plenty of white space in combination with your brand’s colour to consolidate your brand’s positioning. 

The content on your website is also important when buying an inclusive online resource because you want to show your public that you share their values and interests. Take note of what subjects your ideal client finds interesting and market your brand accordingly. 

However, keep in mind that you want to be inclusive, but you cannot cater to everyone. Customize your website design and content to match your target audience’s needs and preferences. 

Gradient Color Schemes

Do you remember when Instagram rebranded its logo, and the public didn’t know what to think about the new design? It was so different everyone noticed it, but few understood the decision to opt for a gradient model. The unique style impacted the entire brand and made it look modern and inclusive. Since 2016, gradients have gained popularity in the web design world and are often used when creating online pages. 

If you feel that your website design is flat and no longer resonates with the market’s needs, consider using gradients to elevate it. Gradients are hues that transition smoothly from one to another and make a website design feel modern and timeless at the same time. You could work with a webdesign agency New York based to find a way to include gradients in your website background, icons, logo, or even typography. Even if they’re versatile elements, you must find a balance because they can look overwhelming if you excessively use them. 

Asymmetric Layout & Shapes

Asymmetric shapes and layouts were pretty popular in 2021, and nothing seems to stop them down. If you embrace this approach for your website, be ready to change the traditional grid with an edgier one. However, it’s not a bad thing for your brand because it could make it stand out on the market and draw the public’s attention. 

If you have plenty of content on your website, integrating asymmetric shapes can be useful because it’ll make it look more organized and engaging. You can choose from countless asymmetric shapes and unpredictable patterns to highlight the pieces of information you want to emphasize. Before including asymmetric lines in your website design, ensure you maintain a balance between the various shapes and forms you integrate to achieve a functional design.

Clean, Neomorphism Design

You may have never heard the term neomorphism before. Don’t worry, you’re not the only one. It’s a design trend that focuses on a clean and subtle look that promotes consistency in design. It features a monochromatic style that focuses on slight colour transitions and shadows to allow the user to focus on the content you deliver on your website. This style is widely popular among internet users, but it’s essential to work with a specialist when employing it because it can produce UX problems if not handled properly. 

Storytelling and Interactive Web Design

Interactive web elements like animations are trendier than ever as they enhance user experience. People spend more than on web pages that integrate interactive and responsive features. Unfortunately, only an expert could implement this kind of trend because it requires extensive technical knowledge. 

Retro Revolution

Who would have thought that we’ll live to see the retro trend making a comeback? Web designers have started to take inspiration from the Wild West days when they develop pages for energetic brands. Few of you may remember that Web 1.0 and the 90s were characterized by robotic fonts, visible table layouts, and bright hues. Back in the day, web designers had no experience in implementing these elements in a cohesive way that would attract viewers. Also, the profession of web designer wasn’t even invented at that time. But technology evolved, and they can use the years of collective experience to revive the trend. 

Web designers love to create a sense of magic through the pages they create. They take retroelements and arrange them in such a way to create the illusion that an invisible hand placed them in space. The reality is that they follow strict rules when combining colours and graphics because they must follow particular UX standards. 

Let’s wrap it up!

In the following months, we expect to see web designers get a little more real with the layouts and rely on simple elements to put brands in the spotlight.

The post These web design trends will make waves in 2022 appeared first on Tech Kalture.